True or false?

“PPC doesn’t work like it used to. Saturated market, high costs, minimal impact – it’s a dying channel.”

Unequivocally false! While it’s true that markets change, thoughtful optimization, precise targeting, and relevant ads can still make pay-per-click (PPC) marketing a worthwhile investment. In fact, businesses still use PPC to achieve all kinds of marketing and business goals, from driving website traffic and boosting sales to enhancing brand visibility and promoting special offers.

Among the best benefits of the channel? Its usefulness in targeting local audiences.

Notably, businesses can use it to target customers in specific geographic areas, including Cleveland! This localized targeting ensures that ads show to users near the business, which can increase local customer engagement.

Thinking about PPC for your Cleveland-based business? Curious to learn more?

Here, we answer the most common questions we receive about PPC for Cleveland and other local markets in general.

First, let’s make sure we cover the basics.

What is PPC (aka, paid search)?

PPC, or paid search, is a digital advertising model where companies pay a fee every time someone clicks on their ad. Basically, it’s a way to buy visits to your site. In the context of local businesses in Cleveland and other local markets, it’s a powerful tool to reach potential customers nearby.

How Does Paid Search Benefit Local Businesses?

Paid search benefits local businesses by providing a targeted and cost-effective means (in most cases) of reaching their specific audience. Using geotargeting and optimizing keywords, businesses can show their ads to users who are likely to become customers.

Is Paid Search More Effective Than Traditional Advertising for Local Businesses in Cleveland?

It depends on your objectives. Paid search, like any other channel, has pros and cons. Might it be more effective at driving quick sales for consumer goods and services? Yes, it might. And it might also be more efficient. Interestingly, according to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

However, it might also cost more than you’re willing to spend over time to drive a sustained impact.

A good PPC specialist can help you think through the various scenarios to determine if PPC advertising is a good fit.

How Quickly Can a Local Business See Results with PPC in Cleveland?

The timeline for results with PPC can vary, but one of its advantages is the ability to establish an online presence quickly. Certain businesses can see results in weeks if they optimize campaigns correctly. However, as mentioned above, it’s hard to say how sustainable the impact will be.

Thinking about trying PPC for your business? Looking for an expert PPC agency in Cleveland?

Drop us a line. We’ll discuss your specific needs, and tailor a PPC strategy that aligns with your business goals.