Have you ever bought a product simply because of the way it looked?
Or maybe you developed a preference for something because it made a visually-appealing impression? Maybe you even paid a bit more for something than you intended because its packaging made you feel a certain way? Almost like it was speaking to you?
Graphic design, the art of visual communication, is foundationally-important in bringing your brand to life. In a world of endless options, consumers need a reason to choose you and your product. Your job: find a way to stand out from the crowd.
Just how important is graphic design in influencing consumer behavior? Check out these recent findings:
- According to web analytics provider Kissmetric, people make a subconscious judgment about a product within 90 seconds of initially viewing it, and up to 90 percent of that assessment is based on color alone.
And those findings extend beyond the physical shelf.
- Research from leading digital expert Neil Patel shows that 42 percent of online shoppers base their opinion of a website based on the overall design alone, and 52 percent of shoppers will not return if the overall aesthetics are not up to par.
Much like an interior designer can assess and make recommendations for furnishing your home, professional graphic design services go a long way in making your brand stand out in the marketplace.
Dennison Creative’s designers have a range of experience, including digital initiatives such as email and website design and traditional, printed pieces such as catalogs, packaging, and more. We can help build your visual brand presence from the ground up or handle one-off projects with strict adherence to your guidelines.
Want to make sure that your visuals are up to snuff?
Give us a call at (440) 283-5004 or contact us here. We’re ready to help!