From small, local businesses lacking the technical knowledge to build a website to large enterprise corporations needing to streamline workflows and centralize web content, most organizations with a web presence use a content management system (CMS).

A CMS is a tool that enables users with little to no technical knowledge to build, manage, merchandise, edit, and publish a website.

Users can add and edit images/copy and alter basic layout features in a simple and intuitive user interface. At the same time, the CMS takes care of translating everything to the HTML and CSS languages that make the website run and look pretty.

Additional CMS features that benefit non-technical users:


CMS platforms often include pre-designed webpage templates that allow web owners to make basic styling changes (think font type, size, and color).

User Permissions and Workflow

Multiple users with varying permission levels will have different abilities to add, manage, edit, schedule, and publish changes to the website. Built-in workflow management is typical in most CMS offerings, making it easy to route content for approval.

SEO Features

CMS platforms sometimes come with built-in SEO features to help you optimize content for the web.

Ecommerce Capabilities

Enables easy setup of eCommerce shopping, purchase, and checkout flows.

There are many CMS offerings and features in the marketplace. Some of the most popular include:

  • WordPress
  • Wix
  • Shopify
  • Squarespace
  • Magento
  • Drupal
  • Blogger

Need a website? Are you wondering which CMS is right for you? Whether building from the ground up or evaluating new CMS options for your existing website, Dennison Creative can help.

Give us a call at (440) 283-5004 or contact us