“Do we need to do a catalog anymore?”
It’s a fair question. And one that we hear our clients asking themselves all the time.
Once heralded as an essential marketing tactic and sales driver for retail, printed catalog production dipped in the first decade of the 21st century as marketers sought cost-effective results in the wake of the Great Recession and the rise of the digital-first economy.
But printed catalogs have retaken a prominent role in the modern marketing mix in recent years as marketers rediscover their value. Enhanced by a fresh approach that complements the offline/online consumer shopping experience, research shows catalogs work.
Findings from the Data and Marketing Association, for example, show that the response rate to catalogs increased by a whopping 170% between 2014 and 2018. The reason for the surge?
You may be surprised to learn that Millennials, the digital generation, are a driving force. Studies regularly show that Gen Y is more engaged with direct mail than other generations. Why? Physical mail stands out in their otherwise electronic world. Millennials also prefer visual media, making catalogs a unique tool to create an experience that assists their offline-to-online buying journey.
At Dennison Creative, catalogs are our specialty. We work with big and small brands to reimagine their catalog offerings as vivid, cost-effective sales tools that deliver results. Our work includes full-line catalogs, spotlight pieces, reference guides, and more.
We’ve mastered the art of creating large-scale catalogs in ways that facilitate decision-making, provide easy updating in multiple languages, and streamline production. Using advanced catalog automation software, we design, produce and maintain high-quality publications constructed from data sources you already use. And, if you’re data isn’t in the best state, we can help you update and restructure it, so it works for you.
Want to build a better catalog?
Give us a call at (440) 283-5004 or contact us here. We’re ready to help!