Can video content marketing help your business?
Short answer: YES!
With nearly 90% of customer journeys beginning online,* targeted, contextually-relevant content is one of the most cost-effective ways to boost your SEO rankings. Even better, content deemed valuable in the digital space has a way of sticking around, with the potential to deliver quality traffic to your website for years after its publish date.
The best content to create for your buck? It depends on your business, your customers, and your specific goals. But many marketers have shifted their focus to one channel in particular: video.
Why? Here three noteworthy stats for 2021:
- According to HubSpot, 87% of consumers want more videos from brands.**
- Google also notes that YouTube reaches more 18- to 49-year olds in an average week than all cable TV networks combined.***
- Another study from Cisco projected that more than 80% of all Internet traffic will come from video by 2022.****
Offering valuable content is one of the most effective ways to help your customer learn about you, learn from you and, ultimately, come to rely on your products or services.
Dennison Creative specializes in creating content campaigns that deliver sustainable organic website traffic, nurture leads, and build long-lasting brand loyalty.
Our strategists can help you create a clear vision of your goal(s), a firm understanding of your customers’ tendencies, and a strong interest in the paths they take to make decisions. And our writers, designers, web developers, and videographers will bring it to life, with plans for measurement along the way to ensure we’re meeting your goals.
Ready to learn more about how video content marketing can magnify your business?
Give us a call at (440) 283-5004 or contact us here. We’re ready to help!
** HubSpot.com
*** ThinkWithGoogle.com (via Google-commissioned Nielsen study)
**** Cisco.com